Nike Revenue And Growth Statistics (2024)

Nike, a giant sportswear and accessories brand, has consistently maintained its position as the leading player in the industry. This article delves into Nike’s revenue, growth, profit, number of employees, and more.

Key Nike Stats:

In 2023, NIKE, Inc. achieved record Revenues of $51.217 billion, which is a 469.4% increase since 2000.
Nike returned $7.5 billion to their shareholders in 2023 through share repurchases and dividends
Nike’s gross profit in 2023 was $22.292 billion, up from $8.498 billion in 2010, showcasing a consistent rise over the years.
Nike’s market cap peaked at $263.55 billion in 2021 but saw a decline to $165.23 billion in 2023.
Nike spent $4.06 billion on advertising in 2023, the highest in its history and a 34% increase from $3.03 billion in 2014.
The number of employees at Nike has grown significantly, reaching 83,700 in 2023, a 144% increase from 34,400 employees in 2010.

Nike Overview

KEY STAT	INFO STAT
Founders	Bill Bowerman, Phil Knight
Founded	January 25, 1964 (as Blue Ribbon Sports), May 30, 1971 (as Nike)
Headquarters	Beaverton, Oregon, USA
Owner	Nike, Inc.
CEO (current)	John Donahoe
Industry	Sportswear, Apparel and Equipment
Revenue	$51.217 Billion (2023)
Employees	83,700 employees (2023)
Website	nike.com
Service Area	Worldwide

Nike, Inc Revenue

In 2023, Nike, Inc. reported a revenue of $51.217 billion, up from $8.995 billion in 2000, marking a growth of approximately 469.4% over 23 years. This is the highest revenue recorded for the company, showcasing its strong market position and global presence.

Nike Inc includes Converse in their revenue so if you want only the revenue from the Nike brand go to the next section.

Year	Revenue
2023	$51.217 billion
2022	$46.710 billion
2021	$44.538 billion
2020	$37.403 billion
2019	$39.117 billion
2018	$36.397 billion
2017	$34.350 billion
2016	$32.376 billion
2015	$30.601 billion
2014	$27.799 billion
2013	$25.313 billion
2012	$23.331 billion
2011	$20.117 billion
2010	$18.324 billion
2009	$18.528 billion
2008	$18.627 billion
2007	$16.326 billion
2006	$14.995 billion
2005	$13.740 billion
2004	$12.253 billion
2003	$10.697 billion
2002	$9.893 billion
2001	$9.489 billion
2000	$8.995 billion

Source: Statista And Nike Financial Reports 2004

Nike Brand Revenue

In 2023, Nike’s Brand revenue was $48.763 billion, up from $16.443 billion in 2010, marking a significant growth of 196.6% over 13 years.

Nike’s revenue of $48.763 billion in 2023 more than doubled Adidas’ revenue of $23.190 billion the same year.

Year	NIKE Brand Revenue
2023	$48.763 billion
2022	$44.436 billion
2021	$42.293 billion
2020	$35.568 billion
2019	$37.218 billion
2018	$34.485 billion
2017	$32.233 billion
2016	$30.507 billion
2015	$28.701 billion
2014	$26.112 billion
2013	$23.881 billion
2012	$22.011 billion
2011	$18.145 billion
2010	$16.443 billion

Nike Revenue By Region

In 2023, North America led Nike’s regional revenues with $21.608 billion, followed by Europe, Middle East & Africa (EMEA) at $13.418 billion. Greater China showed the highest percentage increase among regions, contributing $7.248 billion, and had significant growth of 71% from 2017.

Additionally, Asia Pacific & Latin America generated $6.431 billion, with the Global Brand Divisions adding $58 million to the total revenue.

Global Brand Division revenues include NIKE Brand licensing and other miscellaneous revenues that are not part of a geographic operating segment

Year	North America	Europe, Middle East & Africa	Greater China	Asia Pacific & Latin America	Global brand divisions
2023	$21.608 Billion	$13.418 Billion	$7.248 Billion	$6.431 Billion	$58 Million
2022	$18.353 Billion	$12.479 Billion	$7.547 Billion	$5.955 Billion	$102 Million
2021	$17.189 Billion	$11.456 Billion	$8.29 Billion	$5.343 Billion	$25 Million
2020	$14.484 Billion	$9.347 Billion	$6.679 Billion	$5.028 Billion	$30 Million
2019	$15.902 Billion	$9.812 Billion	$6.208 Billion	$5.254 Billion	$42 Million
2018	$14.855 Billion	$9.242 Billion	$5.134 Billion	$5.166 Billion	$88 Million
2017	$15.216 Billion	$7.97 Billion	$4.237 Billion	$4.737 Billion	$73 Million

Source: Statista

Nike Revenue By Division

Nike’s footwear segment has been its most lucrative product category, consistently outshining both apparel and equipment segments in terms of revenue.

In 2023, Nike’s footwear sales soared to an impressive $33.135 billion globally. This figure significantly surpassed the revenue of the apparel segment, which stood at $13.843 billion, and the equipment segment, totaling $1.727 billion. Meanwhile, the Global Brand Division only contributed $58 million to Nike’s overall revenue.

Year	Footwear (USD)	Apparel (USD)	Equipment (USD)	Global Brand Division (USD)
2023	$33.135 billion	$13.843 billion	$1.727 billion	$58 million
2022	$29.143 billion	$13.567 billion	$1.624 billion	$102 million
2021	$28.021 billion	$12.865 billion	$1.382 billion	$25 million
2020	$23.305 billion	$10.953 billion	$1.280 billion	$30 million
2019	$24.222 billion	$11.550 billion	$1.404 billion	$42 million
2018	$22.268 billion	$10.733 billion	$1.396 billion	$88 million
2017	$21.081 billion	$9.654 billion	$1.425 billion	$73 million
2016	$19.871 billion	$9.067 billion	$1.496 billion	$73 million
2015	$18.318 billion	$8.637 billion	$1.631 billion	$115 million
2014	$16.208 billion	$8.109 billion	$1.670 billion	$125 million
2013	$14.635 billion	$7.491 billion	$1.640 billion	$115 million
2012	$13.513 billion	$6.958 billion	$1.429 billion	$111 million
2011	$11.518 billion	$5.513 billion	$1.018 billion	$96 million
2010	$10.301 billion	$5.026 billion	$1.030 billion	$86 million

Nike Gross Profit

In 2023, Nike achieved a gross profit of $22.292 Billion, a 162.3% increase from $8.498 Billion in 2010 and only a 3.8% increase compared to the previous year. Nike had a 43.5 % gross profit margin in 2023 and has stayed within 2% of this profit margin since 2014 with a peak of 46.2%

Year	Gross Profit
2023	$22.292 Billion
2022	$21.479 Billion
2021	$19.962 Billion
2020	$16.241 Billion
2019	$17.474 Billion
2018	$15.956 Billion
2017	$15.312 Billion
2016	$14.971 Billion
2015	$14.067 Billion
2014	$12.446 Billion
2013	$11.034 Billion
2012	$10.148 Billion
2011	$9.202 Billion
2010	$8.498 Billion

Source: Statista(2023-2014) & Ten year report(2013-2010)

Nike Net Income

These values represent the final profit or loss of the company after all expenses, including taxes and interest, have been deducted from the company’s revenue.

In 2023, Nike had a Net Income of $5.070 billion, a decrease of 16.14% compared to the previous year. Even with this decrease, Nike has had a 166.8% increase in net income since 2010.

Year	Net Income
2023	$5.070 billion
2022	$6.046 billion
2021	$5.727 billion
2020	$2.539 billion
2019	$4.029 billion
2018	$1.933 billion
2017	$4.240 billion
2016	$3.760 billion
2015	$3.273 billion
2014	$2.693 billion
2013	$2.472 billion
2012	$2.211 billion
2011	$2.124 billion
2010	$1.900 billion

Source: Nike Annual Reports

Nike And Adidas Brand Value

Adidas has had a higher increase of 117% from $7.224 billion in 2015 to $15.660B in 2023, while Nike only had a 30% increase since 2015. But even with Adidas having had a big increase in brand value Nike’s brand value is still 2 times larger than Adidas(1.9992 times larger to be exact).

Year	NIKE	ADIDAS
2023	$31.307B	$15.660B
2022	$33.176B	$14.636B
2021	$30.443B	$14.342B
2020	$34.792B	$16.481B
2019	$32.421B	$16.669B
2018	$28.030B	$14.295B
2017	$31.762B	$10.169B
2016	$28.041B	$7.098B
2015	$24.118B	$7.224B

Source: Brandirectory

Nike Market Cap

Nike’s market capitalization has experienced big fluctuations over the years, reflecting both the company’s growth and market dynamics. In 2021, Nike reached its peak market cap of $263.55 billion, showcasing a significant milestone in the company’s valuation. However, by 2024, Nike’s market cap had decreased to $109.89 billion, representing a decline of around 58.3% from its all-time high in 2021.

Despite this recent decrease, Nike’s market cap growth over the long term remains impressive. From 2000 to 2024, Nike’s market cap increased from $15.05 billion to $109.89 billion, a staggering growth of around 630%

Year	Market Cap (USD)
2024(17th July)	$109.89 B
2023	$165.23 B
2022	$183.07 B
2021	$263.55 B
2020	$223.02 B
2019	$157.94 B
2018	$116.91 B
2017	$101.58 B
2016	$84.17 B
2015	$106.68 B
2014	$83.07 B
2013	$69.83 B
2012	$46.21 B
2011	$44.22 B
2010	$40.87 B
2009	$32.20 B
2008	$24.68 B
2007	$31.94 B
2006	$24.95 B
2005	$22.50 B
2004	$23.94 B
2003	$18.01 B
2002	$11.76 B
2001	$15.07 B
2000	$15.05 B

Source: CompaniesMarketCap

How Much Does Nike Spend on Advertising?

Nike’s advertising expenditures have consistently reflected the company’s commitment to maintaining its brand presence and market dominance. In 2023, Nike spent $4.06 billion on advertising. This represents a significant increase of around 34% from the $3.03 billion spent in 2014.

Over the years, Nike’s advertising costs have shown a general upward trend, with notable fluctuations. For instance, in 2021, Nike’s advertising expenses were $3.11 billion, which then surged to $3.85 billion in 2022. This nearly 24% increase from 2021 to 2022 shows Nike’s big investments in marketing to bolster its brand image and consumer engagement.

Year	Advertising costs
2023	$4.06 Billion
2022	$3.85 Billion
2021	$3.11 Billion
2020	$3.59 Billion
2019	$3.75 Billion
2018	$3.58 Billion
2017	$3.34 Billion
2016	$3.28 Billion
2015	$3.21 Billion
2014	$3.03 Billion

Source: Statista

Amount of Nike Employees

Nike’s workforce has grown by a lot over the years, showing how the company is expanding and increasing their global presence.

In 2023, Nike employed 83,700 people, a significant rise from the 34,300 employees in 2009. This growth represents an increase of nearly 144% over 14 years.

The increase in the number of employees has been particularly pronounced in recent years. For instance, between 2021 and 2023, Nike’s workforce grew by 14%, from 73,300 to 83,700 employees. This period of growth highlights Nike’s ongoing efforts to scale its operations and support its expanding market reach.

Year	Number of Employees
2023	83,700
2022	79,100
2021	73,300
2020	75,400
2019	76,700
2018	73,100
2017	74,400
2016	70,700
2015	62,600
2014	56,500
2013	48,000
2012	44,000
2011	38,000
2010	34,400
2009	34,300

Source: Statista

Amount Of Nike Retail Stores Worldwide

Nike has also seen notable growth in its retail presence over the years. As of 2023, Nike operates 1,032 retail stores worldwide, a significant increase from the 674 stores it had in 2009. This increase of over 53% shows that Nike wants to improve its direct-to-consumer sales and strengthen its global footprint.

The number of retail stores peaked in 2018 at 1,182, after which there was a slight decline, likely due to a restructuring or because of the COVID-19 pandemic. Despite this, Nike continues to maintain a strong retail presence, with over 1,000 stores worldwide in recent years.