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Porche Revenue and Growth Statistics (2024)

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  • Post last modified:29 June 2024

Featured Image Credit: Porsche Newsroom

This article explores Porsche’s financial performance, market valuation, brand value, revenue growth, operating profit, and production statistics, providing a comprehensive overview of the company’s success and key metrics over the years.

Key Porsche Stats:

  • Porche’s Revenue had a 72.53% increase in 6 years from 2017 to 2023.
  • The Cayenne, Macan, and 911 Coupe/Cabriolet are Porsche’s top-selling models, with the Cayenne leading production at 96,600 units in 2023.
  • The Porsche brand holds the top rank among luxury brands with a brand value of $36.759 billion in 2023, surpassing Louis Vuitton and Chanel.
  • The company’s automotive operating profit in 2023 reached €6.938 billion, reflecting an impressive growth of 633.40% since 2012.

Porsche Overview

Key StatInfo Stat
FoundersFerdinand Porsche, Ferry Porsche
Founded1931
HeadquartersStuttgart, Germany
IndustryAutomotive
OwnerPorsche Automobil Holding SE
CEO (current)Oliver Blume
Service(s)Manufacturing and selling luxury sports cars, SUVs, and sedans
Revenue€40.530 Billion (2023)
Employees41,043 employees (2023)
Websiteporsche.com
Service AreaWorldwide

Porsche Market Cap

Porsche became publicly tradable on September 29, 2022, and their market cap has fallen slightly in value since then. As of June 20, 2024, Porsche’s market cap stands at $67.59 billion. This represents a decrease of 26.62% since the end of 2022 and a 16.05% decrease since their initial listing.

YearMarket Cap
2024(20 Jun)$67.59B
2023$80.4B
2022$92.11B

Source: Companies Market Cap

Porsche Brand Value(2023)

According to BrandFinance, Porsche has secured the top rank among luxury brands in 2023, with a brand value of $36.759 billion. This places Porsche ahead of other big brands such as Louis Vuitton ($26.290 billion), Chanel ($19.386 billion), and Gucci ($17.839 billion).

RankNameCountry2023 Brand Value
1PorscheGermany$36.759 Billion
2Louis VuittonFrance$26.290 Billion
3ChanelFrance$19.386 Billion
4GucciItaly$17.839 Billion
5HermèsFrance$14.165 Billion
6DiorFrance$13.152 Billion
7CartierFrance$12.538 Billion
8RolexSwitzerland$10.711 Billion
9Tiffany & CoUSA$7.433 Billion
10FerrariItaly$7.424 Billion

Source: BrandFinance

Porsche Revenue

Porsche Total Revenue

Porsche’s revenue from automotive services and financial services has also significantly increased over the years. Going from €23.491 billion in 2017 to €40.530 billion in 2023 which is an 72.5342% increase in 6 years.

Porsche’s financial revenue was not listed in the Volkswagen Reports until 2017 which is why the total revenue starts at 2017 and not 2012.

YearRevenue
2023€40.530 Billion
2022€37.630 Billion
2021€33.138 Billion
2020€28.695 Billion
2019€28.518 Billion
2018€25.784 Billion
2017€23.491 Billion

Sources: Porche Anual and Sustainability Reports often on page 139 and Volkswagen Annual Report from 2017-2023

Revenue Automotive Services:

Porsche’s revenue from automotive services has shown significant increases over recent years. Going from €5.88 billion in 2012 to €37.35 billion in 2023 which is a 535.204% increase in 11 years.

YearRevenue
2024 (First 3 months)€8.1 billion
2023€37.35 billion
2022€34.59 billion
2021€30.29 billion
2020€26.09 billion
2019€26.06 billion
2018€23.67 billion
2017€21.67 billion
2016€22.32 billion
2015€21.53 billion
2014€17.21 billion
2013€14.33 billion
2012€5.88 billion

Sources: Volkswagen Annual Reports from 2012-2023 + Porsche Investor relations

Porsche Revenue by Region

In 2023, Porsche’s revenue from North America reached about 11.969 billion euros, contributing to a total reported revenue of 40.53 billion euros for the year. This total revenue figure includes adjustments for hedges sales revenue, which amounted to -427 million euros.

YearGermanyEurope (excluding Germany)ChinaNorth AmericaRest of the World
2023€4.877 Billion€8.779 Billion€9.547 Billion€11.969 Billion€5.781 Billion
2022€4.643 Billion€7.379 Billion€11.764 Billion€10.576 Billion€4.566 Billion

Sources: Porsche Annual and Sustainability Statements 2023 page 154

Porsche Operating Profit (Automotive and Financial Services)

In 2023, Porsche achieved a remarkable net profit of €7.284 billion, showcasing significant growth with a 75.77% increase since 2017.

YearOperating Profit
2024 Q1€1.3 Billion
2023€7.284 Billion
2022€6.770 Billion
2021€5.286 Billion
2020€4.176 Billion
2019€4.396 Billion
2018€4.291 Billion
2017€4.144 Billion

Source: Porsche Investor Relations

Porsche Operating Profit(Automotive Only)

In 2023, Porsche’s operating profit from its automotive sector alone was €6.938 billion, reflecting substantial growth of 633.404% since 2012. This growth shows the strong demand for Porsche’s vehicles.

YearOperating Profit
2023€6.938 Billion
2022€6.423 Billion
2021€5.006 Billion
2020€4.021 Billion
2019€4.210 Billion
2018€4.110 Billion
2017€4.003 Billion
2016€3.877 Billion
2015€3.404 Billion
2014€2.718 Billion
2013€2.579 Billion
2012€0.946 Billion

Sources: Volkswagen Annual Report from 2012-2023

Porsche Operating Profit In %

From 2012 to 2023, Porsche’s automotive operating profit percentage fluctuated between 15.4% and 18.6%, demonstrating consistent profitability with peak years in 2023 and 2022 at 18.6%.

YearOperating Profit %
202318.6%
202218.6%
202116.5%
202015.4%
201916.2%
201817.4%
201718.5%
201617.4%
201515.8%
201415.8%
201318%
201216%

Sources: Volkswagen Annual Report from 2012-2023

Porsche Models

Taycan
Panamera
Boxster/Cayman
911 Cabriolet
Macan
Cayenne

Image Source: Porsche Newsroom

Amount of Porsche Cars Produced

Porsche’s car production has seen consistent growth over the years. In 2023, the total number of cars produced was 336,280 which is 14,959 more than in 2022 and 36,199 more than in 2021. This steady increase shows the company’s expanding production capabilities and growing market demand. Since 2012 Porsche has had a 428.045% increase in the amount of cars produced.

In recent years(2023, 2022, and 2021) there has been a discrepancy between Volkswagen’s report and Porsche’s Reports and I would like to clarify I have decided to use Porsche’s numbers as they are more credible.

YearTotal
2023336,280
2022321,321
2021300,081
2020263,236
2019274,463
2018268,451
2017255,683
2016239,618
2015234,497
2014203,097
2013165,808
201263,684

Source: Volkswagen Annual Reports for 2012-2018, Porsche Newsroom and Porsche Annual and Sustainability Reports

Amount of Porsche Cars Produced By Model

Porsche’s top-performing models in terms of production over recent years include the Cayenne, Macan, and 911 Coupe/Cabriolet. In 2023, the Cayenne led production with 96,600 units, followed by the Macan at 87,334 units, and the 911 Coupe/Cabriolet at 55,655 units. “-” Means the car was not produced in said year.

YearCayenneMacan911 Coupe/CabrioletBoxster/caymanPanamera918 SpyderTaycan
202396,60087,33455,65523,60533,68939,397
202298,11391,11741,94718,08035,24136,823
202186,23384,85738,79018,47733,25038,474
202082,13778,49028,67222,65521,83229,450
201995,29389,74437,58519,26331,1921,386
201879,11193,95336,23623,65835,493
201759,06898,76333,82026,42737,605
201671,69397,17731,64824,88214,218
201579,70086,01631,37321,97815,055375
201466,00659,36331,59023,21122,383545
201381,91631229,75128,99624,79835
201236,66411,4096,8398,772

Note: There is a discrepancy between the Volkswagen Annual Reports and the Porsche reports from 2021-2023. Therefore, I have used the Porsche reports from 2021-2023 as they are more credible.

Source: Volkswagen Annual Report from 2014-2018, Volkswagen Ag 2013 and Porsche Facts And Figures

Amount of Porsche Cars Sold

Porsche has consistently sold a significant number of cars each year, demonstrating strong market demand. Below is a detailed breakdown of the number of cars sold annually, along with the production-sales difference.

Production-Sales Difference: The difference between the number of cars produced and the number sold. Positive numbers indicate more cars produced than sold, and negative numbers indicate more cars sold than produced. As the sales numbers are rounded up this is a approximation

YearCars SoldProduction-Sales Difference
2023333,6052,675
2022313,7217,600
2021297,2892,792
2020265,000-1,764
2019277,000-2,537
2018253,00015,451
2017248,0007,683
2016239,000618
2015219,00015,497
2014187,00016,097
2013162,0003,808
201262,0001,648

Sources: Volkswagen Annual Report from 2014-2023

Amount of Porsche Cars Delivered

YearDeliveries
2023320,211
2022309,884
2021301,915
2020272,162
2019280,800
2018256,000
2017246,000
2016238,000
2015225,000
2014190,000
2013162,000
201260,000

Source: Porsche Newsroom + Annual Report for 2019-2023 and Volkswagen Group for 2012-2018

Amount of Porsche Cars Sold by Model

Year911718 Boxster/CaymanMacanCayennePanameraTaycan
202353,74122,39590,16192,86634,38640,056
202240,71518,39289,76796,80033,95834,089
202139,06819,25086,52981,54131,67939,222

Source: Porsche Annual and Sustainability Report 2022 and 2023

Frequently Asked Questions about Porsche

What are Porsche’s top models?

Porsche’s top models include the Cayenne, Macan, and 911 Coupe/Cabriolet. In 2023, the Cayenne led production with 96,600 units, followed by the Macan at 87,334 units, and the 911 Coupe/Cabriolet at 55,655 units.

What is Porsche’s best-selling car?

The best-selling car in Porsche’s lineup is the Cayenne, which had the highest production figures in 2023 at 96,600 units.

Who owns Porsche?

Volkswagen owns Porsche AG(The manufacturing company) and Volkswagen is Owned by Porsche SE(Holding Company) so in short Porsche owns Volkswagen which owns Porsche the Manufacturing Company.

Is Porsche part of the Volkswagen Group?

Yes, Porsche is part of the Volkswagen Group.

What makes Porsche unique in the automotive industry?

Porsche is unique in the automotive industry due to its consistently high performance and luxury. It holds the top rank among luxury brands, with a brand value of $36.759 billion in 2023, surpassing other prestigious brands such as Louis Vuitton and Chanel. Additionally, Porsche’s impressive growth in operating profit and revenue, along with its strong market presence, set it apart from its competitors.

Where are Porsche cars manufactured?

Porsche cars are manufactured in several locations. In Germany, the Zuffenhausen district in Stuttgart produces the 911, 718 Cayman, 718 Boxster, and Taycan, and handles engine production. The Leipzig plant manufactures the Panamera and Macan, while the Weissach facility is dedicated to research and development. In Slovakia, the Cayenne is assembled in Bratislava. Malaysia also produces the Cayenne, but only for the local market. Additionally, in China, Shanghai hosts a research and development center.