Featured Image Credit: Porsche Newsroom
This article explores Porsche’s financial performance, market valuation, brand value, revenue growth, operating profit, and production statistics, providing a comprehensive overview of the company’s success and key metrics over the years.
Table of Contents
Key Porsche Stats:
- Porche’s Revenue had a 72.53% increase in 6 years from 2017 to 2023.
- The Cayenne, Macan, and 911 Coupe/Cabriolet are Porsche’s top-selling models, with the Cayenne leading production at 96,600 units in 2023.
- The Porsche brand holds the top rank among luxury brands with a brand value of $36.759 billion in 2023, surpassing Louis Vuitton and Chanel.
- The company’s automotive operating profit in 2023 reached €6.938 billion, reflecting an impressive growth of 633.40% since 2012.
Porsche Overview
| Key Stat | Info Stat |
|---|---|
| Founders | Ferdinand Porsche, Ferry Porsche |
| Founded | 1931 |
| Headquarters | Stuttgart, Germany |
| Industry | Automotive |
| Owner | Porsche Automobil Holding SE |
| CEO (current) | Oliver Blume |
| Service(s) | Manufacturing and selling luxury sports cars, SUVs, and sedans |
| Revenue | €40.530 Billion (2023) |
| Employees | 41,043 employees (2023) |
| Website | porsche.com |
| Service Area | Worldwide |
Porsche Market Cap
Porsche became publicly tradable on September 29, 2022, and their market cap has fallen slightly in value since then. As of June 20, 2024, Porsche’s market cap stands at $67.59 billion. This represents a decrease of 26.62% since the end of 2022 and a 16.05% decrease since their initial listing.
| Year | Market Cap |
| 2024(20 Jun) | $67.59B |
| 2023 | $80.4B |
| 2022 | $92.11B |
Source: Companies Market Cap
Porsche Brand Value(2023)
According to BrandFinance, Porsche has secured the top rank among luxury brands in 2023, with a brand value of $36.759 billion. This places Porsche ahead of other big brands such as Louis Vuitton ($26.290 billion), Chanel ($19.386 billion), and Gucci ($17.839 billion).
| Rank | Name | Country | 2023 Brand Value |
|---|---|---|---|
| 1 | Porsche | Germany | $36.759 Billion |
| 2 | Louis Vuitton | France | $26.290 Billion |
| 3 | Chanel | France | $19.386 Billion |
| 4 | Gucci | Italy | $17.839 Billion |
| 5 | Hermès | France | $14.165 Billion |
| 6 | Dior | France | $13.152 Billion |
| 7 | Cartier | France | $12.538 Billion |
| 8 | Rolex | Switzerland | $10.711 Billion |
| 9 | Tiffany & Co | USA | $7.433 Billion |
| 10 | Ferrari | Italy | $7.424 Billion |
Source: BrandFinance
Porsche Revenue
Porsche Total Revenue
Porsche’s revenue from automotive services and financial services has also significantly increased over the years. Going from €23.491 billion in 2017 to €40.530 billion in 2023 which is an 72.5342% increase in 6 years.
Porsche’s financial revenue was not listed in the Volkswagen Reports until 2017 which is why the total revenue starts at 2017 and not 2012.
| Year | Revenue |
|---|---|
| 2023 | €40.530 Billion |
| 2022 | €37.630 Billion |
| 2021 | €33.138 Billion |
| 2020 | €28.695 Billion |
| 2019 | €28.518 Billion |
| 2018 | €25.784 Billion |
| 2017 | €23.491 Billion |
Sources: Porche Anual and Sustainability Reports often on page 139 and Volkswagen Annual Report from 2017-2023
Revenue Automotive Services:
Porsche’s revenue from automotive services has shown significant increases over recent years. Going from €5.88 billion in 2012 to €37.35 billion in 2023 which is a 535.204% increase in 11 years.
| Year | Revenue |
| 2024 (First 3 months) | €8.1 billion |
| 2023 | €37.35 billion |
| 2022 | €34.59 billion |
| 2021 | €30.29 billion |
| 2020 | €26.09 billion |
| 2019 | €26.06 billion |
| 2018 | €23.67 billion |
| 2017 | €21.67 billion |
| 2016 | €22.32 billion |
| 2015 | €21.53 billion |
| 2014 | €17.21 billion |
| 2013 | €14.33 billion |
| 2012 | €5.88 billion |
Sources: Volkswagen Annual Reports from 2012-2023 + Porsche Investor relations
Porsche Revenue by Region
In 2023, Porsche’s revenue from North America reached about 11.969 billion euros, contributing to a total reported revenue of 40.53 billion euros for the year. This total revenue figure includes adjustments for hedges sales revenue, which amounted to -427 million euros.
| Year | Germany | Europe (excluding Germany) | China | North America | Rest of the World |
|---|---|---|---|---|---|
| 2023 | €4.877 Billion | €8.779 Billion | €9.547 Billion | €11.969 Billion | €5.781 Billion |
| 2022 | €4.643 Billion | €7.379 Billion | €11.764 Billion | €10.576 Billion | €4.566 Billion |
Sources: Porsche Annual and Sustainability Statements 2023 page 154
Porsche Operating Profit (Automotive and Financial Services)
In 2023, Porsche achieved a remarkable net profit of €7.284 billion, showcasing significant growth with a 75.77% increase since 2017.
| Year | Operating Profit |
|---|---|
| 2024 Q1 | €1.3 Billion |
| 2023 | €7.284 Billion |
| 2022 | €6.770 Billion |
| 2021 | €5.286 Billion |
| 2020 | €4.176 Billion |
| 2019 | €4.396 Billion |
| 2018 | €4.291 Billion |
| 2017 | €4.144 Billion |
Source: Porsche Investor Relations
Porsche Operating Profit(Automotive Only)
In 2023, Porsche’s operating profit from its automotive sector alone was €6.938 billion, reflecting substantial growth of 633.404% since 2012. This growth shows the strong demand for Porsche’s vehicles.
| Year | Operating Profit |
|---|---|
| 2023 | €6.938 Billion |
| 2022 | €6.423 Billion |
| 2021 | €5.006 Billion |
| 2020 | €4.021 Billion |
| 2019 | €4.210 Billion |
| 2018 | €4.110 Billion |
| 2017 | €4.003 Billion |
| 2016 | €3.877 Billion |
| 2015 | €3.404 Billion |
| 2014 | €2.718 Billion |
| 2013 | €2.579 Billion |
| 2012 | €0.946 Billion |
Sources: Volkswagen Annual Report from 2012-2023
Porsche Operating Profit In %
From 2012 to 2023, Porsche’s automotive operating profit percentage fluctuated between 15.4% and 18.6%, demonstrating consistent profitability with peak years in 2023 and 2022 at 18.6%.
| Year | Operating Profit % |
|---|---|
| 2023 | 18.6% |
| 2022 | 18.6% |
| 2021 | 16.5% |
| 2020 | 15.4% |
| 2019 | 16.2% |
| 2018 | 17.4% |
| 2017 | 18.5% |
| 2016 | 17.4% |
| 2015 | 15.8% |
| 2014 | 15.8% |
| 2013 | 18% |
| 2012 | 16% |
Sources: Volkswagen Annual Report from 2012-2023
Porsche Models
Image Source: Porsche Newsroom
Amount of Porsche Cars Produced
Porsche’s car production has seen consistent growth over the years. In 2023, the total number of cars produced was 336,280 which is 14,959 more than in 2022 and 36,199 more than in 2021. This steady increase shows the company’s expanding production capabilities and growing market demand. Since 2012 Porsche has had a 428.045% increase in the amount of cars produced.
In recent years(2023, 2022, and 2021) there has been a discrepancy between Volkswagen’s report and Porsche’s Reports and I would like to clarify I have decided to use Porsche’s numbers as they are more credible.
| Year | Total |
|---|---|
| 2023 | 336,280 |
| 2022 | 321,321 |
| 2021 | 300,081 |
| 2020 | 263,236 |
| 2019 | 274,463 |
| 2018 | 268,451 |
| 2017 | 255,683 |
| 2016 | 239,618 |
| 2015 | 234,497 |
| 2014 | 203,097 |
| 2013 | 165,808 |
| 2012 | 63,684 |
Source: Volkswagen Annual Reports for 2012-2018, Porsche Newsroom and Porsche Annual and Sustainability Reports
Amount of Porsche Cars Produced By Model
Porsche’s top-performing models in terms of production over recent years include the Cayenne, Macan, and 911 Coupe/Cabriolet. In 2023, the Cayenne led production with 96,600 units, followed by the Macan at 87,334 units, and the 911 Coupe/Cabriolet at 55,655 units. “-” Means the car was not produced in said year.
| Year | Cayenne | Macan | 911 Coupe/Cabriolet | Boxster/cayman | Panamera | 918 Spyder | Taycan |
| 2023 | 96,600 | 87,334 | 55,655 | 23,605 | 33,689 | – | 39,397 |
| 2022 | 98,113 | 91,117 | 41,947 | 18,080 | 35,241 | – | 36,823 |
| 2021 | 86,233 | 84,857 | 38,790 | 18,477 | 33,250 | – | 38,474 |
| 2020 | 82,137 | 78,490 | 28,672 | 22,655 | 21,832 | – | 29,450 |
| 2019 | 95,293 | 89,744 | 37,585 | 19,263 | 31,192 | – | 1,386 |
| 2018 | 79,111 | 93,953 | 36,236 | 23,658 | 35,493 | – | – |
| 2017 | 59,068 | 98,763 | 33,820 | 26,427 | 37,605 | – | – |
| 2016 | 71,693 | 97,177 | 31,648 | 24,882 | 14,218 | – | – |
| 2015 | 79,700 | 86,016 | 31,373 | 21,978 | 15,055 | 375 | – |
| 2014 | 66,006 | 59,363 | 31,590 | 23,211 | 22,383 | 545 | – |
| 2013 | 81,916 | 312 | 29,751 | 28,996 | 24,798 | 35 | – |
| 2012 | 36,664 | – | 11,409 | 6,839 | 8,772 | – | – |
Note: There is a discrepancy between the Volkswagen Annual Reports and the Porsche reports from 2021-2023. Therefore, I have used the Porsche reports from 2021-2023 as they are more credible.
Source: Volkswagen Annual Report from 2014-2018, Volkswagen Ag 2013 and Porsche Facts And Figures
Amount of Porsche Cars Sold
Porsche has consistently sold a significant number of cars each year, demonstrating strong market demand. Below is a detailed breakdown of the number of cars sold annually, along with the production-sales difference.
Production-Sales Difference: The difference between the number of cars produced and the number sold. Positive numbers indicate more cars produced than sold, and negative numbers indicate more cars sold than produced. As the sales numbers are rounded up this is a approximation
| Year | Cars Sold | Production-Sales Difference |
|---|---|---|
| 2023 | 333,605 | 2,675 |
| 2022 | 313,721 | 7,600 |
| 2021 | 297,289 | 2,792 |
| 2020 | 265,000 | -1,764 |
| 2019 | 277,000 | -2,537 |
| 2018 | 253,000 | 15,451 |
| 2017 | 248,000 | 7,683 |
| 2016 | 239,000 | 618 |
| 2015 | 219,000 | 15,497 |
| 2014 | 187,000 | 16,097 |
| 2013 | 162,000 | 3,808 |
| 2012 | 62,000 | 1,648 |
Sources: Volkswagen Annual Report from 2014-2023
Amount of Porsche Cars Delivered
| Year | Deliveries |
|---|---|
| 2023 | 320,211 |
| 2022 | 309,884 |
| 2021 | 301,915 |
| 2020 | 272,162 |
| 2019 | 280,800 |
| 2018 | 256,000 |
| 2017 | 246,000 |
| 2016 | 238,000 |
| 2015 | 225,000 |
| 2014 | 190,000 |
| 2013 | 162,000 |
| 2012 | 60,000 |
Source: Porsche Newsroom + Annual Report for 2019-2023 and Volkswagen Group for 2012-2018
Amount of Porsche Cars Sold by Model
| Year | 911 | 718 Boxster/Cayman | Macan | Cayenne | Panamera | Taycan |
|---|---|---|---|---|---|---|
| 2023 | 53,741 | 22,395 | 90,161 | 92,866 | 34,386 | 40,056 |
| 2022 | 40,715 | 18,392 | 89,767 | 96,800 | 33,958 | 34,089 |
| 2021 | 39,068 | 19,250 | 86,529 | 81,541 | 31,679 | 39,222 |
Source: Porsche Annual and Sustainability Report 2022 and 2023
Frequently Asked Questions about Porsche
What are Porsche’s top models?
Porsche’s top models include the Cayenne, Macan, and 911 Coupe/Cabriolet. In 2023, the Cayenne led production with 96,600 units, followed by the Macan at 87,334 units, and the 911 Coupe/Cabriolet at 55,655 units.
What is Porsche’s best-selling car?
The best-selling car in Porsche’s lineup is the Cayenne, which had the highest production figures in 2023 at 96,600 units.
Who owns Porsche?
Volkswagen owns Porsche AG(The manufacturing company) and Volkswagen is Owned by Porsche SE(Holding Company) so in short Porsche owns Volkswagen which owns Porsche the Manufacturing Company.
Is Porsche part of the Volkswagen Group?
Yes, Porsche is part of the Volkswagen Group.
What makes Porsche unique in the automotive industry?
Porsche is unique in the automotive industry due to its consistently high performance and luxury. It holds the top rank among luxury brands, with a brand value of $36.759 billion in 2023, surpassing other prestigious brands such as Louis Vuitton and Chanel. Additionally, Porsche’s impressive growth in operating profit and revenue, along with its strong market presence, set it apart from its competitors.
Where are Porsche cars manufactured?
Porsche cars are manufactured in several locations. In Germany, the Zuffenhausen district in Stuttgart produces the 911, 718 Cayman, 718 Boxster, and Taycan, and handles engine production. The Leipzig plant manufactures the Panamera and Macan, while the Weissach facility is dedicated to research and development. In Slovakia, the Cayenne is assembled in Bratislava. Malaysia also produces the Cayenne, but only for the local market. Additionally, in China, Shanghai hosts a research and development center.