Burberry was Established in 1856, the company mainly focused on outdoor clothing before moving on to the high fashion market. Burberry is now one of the most valuable luxury brands in the world.
Despite challenges like changing trends and market shifts, it has grown into a major luxury brand known worldwide, especially strong in Asia. Now, Burberry stands out for its trench coats and patterns.
From revenue to how many people Burberry has employed, heres a breakdown of everything you will find on this page:
Table of Contents
Key Burberry Stats
- Burberry was valued at $6.445 Billion in 2023 Over doubling their value of 3.1 billion since 2010
- Annual revenue reached £3.094 billion ($3.923 billion USD) in 2023, a 432% increase since 2005.
Burberry Anual Revenue
In 2023, Burberry reported a anual revenue of £3.094 billion($3.923 billion usd). Thats an increase of 268 million or 9.5%. Burberry has seen massive growth of 432% in revenue since 2005
The chart below is in million GBP.
I’ve charted the growth of Burberry’s annual revenue since 2005 in USD and GBP:
| YEAR | £/GBP | $/USD |
|---|---|---|
| 2005 | £716 million | $909.32 million |
| 2006 | £743 million | $943.61 million |
| 2007 | £850 million | $1.079 billion |
| 2008 | £995 million | $1.264 billion |
| 2009 | £1.202 billion | $1.527 billion |
| 2010 | £1.185 billion | $1.505 billion |
| 2011 | £1.501 billion | $1.906 billion |
| 2012 | £1.857 billion | $2.358 billion |
| 2013 | £1.999 billion | $2.539 billion |
| 2014 | £2.330 billion | $2.959 billion |
| 2015 | £2.523 billion | $3.204 billion |
| 2016 | £2.515 billion | $3.194 billion |
| 2017 | £2.766 billion | $3.513 billion |
| 2018 | £2.733 billion | $3.471 billion |
| 2019 | £2.720 billion | $3.454 billion |
| 2020 | £2.633 billion | $3.344 billion |
| 2021 | £2.344 billion | $2.977 billion |
| 2022 | £2.826 billion | $3.589 billion |
| 2023 | £3.094 billion | $3.929 billion |
Source Burberry Investor reports
Burberry Anual Revenue by region
In recent years, Burberry has seen a fluctuating yet promising trend in its revenue distribution across major regions: Asia Pacific, EMEIA (Europe, Middle East, India, and Africa), and the Americas. The brand’s strategic positioning and marketing efforts have led to varying degrees of success across these territories, with notable increases in the Asia Pacific region.
| FISCAL YEAR | TOTAL REVENUE (£) | AMERICAS (%) | ASIA PACIFIC (%) | EMEIA (%) |
|---|---|---|---|---|
| 2023 | £3.094B | 24% | 43% | 33% |
| 2021 | £2.300B | 21% | 52% | 27% |
| 2020 | £2.800B | 25% | 46% | 29% |
| 2019 | £2.700B | 23% | 41% | 36% |
| 2018 | £2.733B | 23% | 41% | 36% |
| 2017 | £2.766B | 25% | 39% | 36% |
| 2016 | £2.515B | 27% | 38% | 35% |
| 2015 | £2.523B | 27% | 38% | 35% |
| 2014 | £2.330B | 24% | 37% | 35% |
| 2013 | £1.999B | 25% | 39% | 36% |
| 2012 | £1.857B | 25% | 37% | 38% |
Burberry Revenue By Product Division
The table below reflects Burberry’s revenue distribution across its product categories, highlighting the company’s continued focus on Accessories, Women’s, Men’s, and Children/Other segments post-transition.
| Year | Accessories | Women’s | Men’s | Children/Other | Beauty |
|---|---|---|---|---|---|
| 2012 | £689 Million | £583 Million | £411 Million | £66 Million | £0 Million |
| 2013 | £729 Million | £618 Million | £464 Million | £73 Million | £5 Million |
| 2014 | £816 Million | £684 Million | £521 Million | £78 Million | £151 Million |
| 2015 | £892 Million | £743 Million | £557 Million | £78 Million | £185 Million |
| 2016 | £902 Million | £729 Million | £548 Million | £91 Million | £203 Million |
| 2017 | £1033 Million | £792 Million | £624 Million | £108 Million | £184 Million |
| 2018 | £1046 Million | £808 Million | £647 Million | £117 Million | £84 Million |
| 2019 | £1013 Million | £837 Million | £698 Million | £120 Million | £6 Million |
| 2020 | £948 Million | £796 Million | £715 Million | £127 Million | – |
| 2021 | £841 Million | £653 Million | £668 Million | £144 Million | – |
| 2022 | £1017 Million | £784 Million | £807 Million | £177 Million | – |
| 2023 | £1125 Million | £867 Million | £868 Million | £184 Million | – |
Source: Burberry – Annual report page 321
The beauty category stoppe reporting revenue from 2020 onwards because Burberry chose to restructure its approach to the beauty segment by entering into a licensing agreement with Coty Inc. in 2017. This decision was aimed at leveraging Coty’s extensive experience in beauty to enhance Burberry’s brand presence in the cosmetics market. As a result, direct revenue figures for the beauty category are no longer reported from 2020 onwards.
Revenue compared to other luxury brands
From 2012 to 2023, Burberry’s earnings slowly increased from £1857 million to £3094 million, showing steady but modest growth.
In contrast, Gucci’s growth was much quicker, with its earnings nearly tripling from £2885 million in 2012 to £8455 million in 2023.
Chanel and Hermes stood out with the most significant earnings jumps. Chanel, started reporting revenue in 2016, saw its earnings go up to £13606.96 million by 2022. Hermes upped their revenue from £2996.24 million in 2012 to an impressive £11547.22 million by 2023.
Although Burberry did grow over these years, its growth was not as significant as that of Chanel and Hermes.
| Year | Burberry | Gucci | Saint Laurent | Chanel | Hermes | Prada |
|---|---|---|---|---|---|---|
| 2012 | £1857m | £2885m | £406.78m | Not reported | £2996.24m | £2800.16m |
| 2013 | £1999m | £3049m | £479.02m | Not reported | £3229.3m | £3051.28m |
| 2014 | £2330m | £2979m | £608.02m | Not reported | £3542.34m | £3021.18m |
| 2015 | £2523m | £3338m | £837.64m | Not reported | £4163.26m | £3051.28m |
| 2016 | £2515m | £3749m | £1049.2m | £6817.7m | £4473.72m | £2738.24m |
| 2017 | £2766m | £5318m | £1291.72m | £7805.99m | £4772.14m | £2628.16m |
| 2018 | £2733m | £7094m | £1498.98m | £8784.01m | £5130.76m | £2702.12m |
| 2019 | £2720m | £8245m | £1762.14m | £9695.67m | £5919.38m | £2774.36m |
| 2020 | £2633m | £6371m | £1499.84m | £7985.32m | £5494.54m | £2083.78m |
| 2021 | £2344m | £8332m | £2168.06m | £12354.81m | £7724.52m | £2893.9m |
| 2022 | £2826m | £8980m | £2838.0m | £13606.96m | £9977.72m | £3612.0m |
| 2023 | £3094m | £8455m | £2733.94m | Not reported | £11547.22m | £2875.84m |
Sources: Hermes page 6, Statista, Chanel Financial Report, Prada Financial Report
Number of Stores Worldwide
According to the latest Burberry investor reports, Burberry operates a total of 453 stores worldwide, which includes 421 Directly Operated Stores (DOS) and 32 franchise stores.
Specifically, there are 82 stores in the Americas, 125 in the EMEIA region(101 owned and 24 franchise), as well as 246 stores in the Asia Pacific(238 owned and 8 franchise)
Source: Burberry – Factsheet page 1
Store Distribution by Outlet Type
Burberry’s store distribution by outlet type as of January 2024 is shown below:
- Total Directly Operated Stores (DOS): 421
- Americas: 82 Mainline, 46 Concessions, 36 Outlets
- EMEIA: 101 Mainline, 120 Concessions, 23 Outlets
- Asia Pacific: 238 Mainline, 225 Concessions, 139 Outlets
Source: Burberry – Factsheet page 1
Number of Employees Worldwide
| Year | Total Employees |
|---|---|
| 2023 | 8,868 |
| 2022 | 8,979 |
| 2021 | 9,234 |
| 2020 | 9,892 |
| 2019 | 9,862 |
| 2018 | 9,752 |
| 2017 | 9,828 |
| 2016 | 10,181 |
| 2015 | 10,309 |
| 2014 | 9,698 |
| 2013 | 8,867 |
| 2012 | 7,991 |
| 2011 | 6,681 |
| 2010 | 5,608 |
Sources: Burberry Anual Report 2011, 2012, 2013/14, 2015/16, 2017/18, 2018/19, 2019/20, 2021/22, 2023. Use control F and search “Number of employees” to find the number of employees.
Number of Employees by Region
| Year | EMEIA | Americas | Asia Pacific |
|---|---|---|---|
| 2023 | 4394 | 1303 | 3171 |
| 2022 | 4478 | 1292 | 3209 |
| 2021 | 4819 | 1410 | 3005 |
| 2020 | 5199 | 1730 | 2963 |
| 2019 | 5267 | 1830 | 2765 |
| 2018 | 5114 | 1852 | 2786 |
| 2017 | 5062 | 1954 | 2812 |
| 2016 | 5310 | 2005 | 2866 |
| 2015 | 5113 | 2048 | 3148 |
| 2014 | 4757 | 1807 | 3134 |
| 2013 | 4342 | 1670 | 2855 |
| 2012 | 3812 | 1560 | 2619 |
| 2011 | 3563 | 1385 | 1733 |
| 2010 | 3467 | 1285 | 1056 |
Sources: Burberry Anual Report 2011, 2012, 2013/14, 2015/16, 2017/18, 2018/19, 2019/20, 2021/22, 2023. Use control F and search “Number of employees” to find the number of employees by region.
