Loungewear isn’t just something you throw on when nobody’s watching anymore. In 2025, the right pair of sweatpants or a brushed-cotton hoodie can say just as much about your taste as a tailored blazer.
If you’re looking to improve your comfort without sacrificing style, these luxury loungewear brands blend fine materials, timeless design, and that hard-to-define feeling of quiet confidence.
Here are five of the very best.
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1. Derek Rose
Founded in London in 1926, Derek Rose is one of the few brands that have always taken loungewear seriously. With almost 100 years of expertise, they specialize in what they call “off-duty luxury.” And they deliver.
What makes Derek Rose stand out?
- Their designs are cut from incredibly soft fabrics like Sea Island cotton, silk blends, and micro-modal.
- Everything is made in-house in the UK, including the fabric development.
- Their lounge pants, hoodies, and dressing gowns are tailored enough to feel sharp but relaxed enough for the sofa.
This isn’t your average pajama brand. Derek Rose pieces are made to last and made to be lived in.
Whether you’re lounging at home, stepping out for a coffee, or working from your terrace in Capri.
2. Brunello Cucinelli
When it comes to blending old-world craftsmanship with modern-day elegance, nobody does it better than Brunello Cucinelli.
Based in Solomeo, Italy, Cucinelli has earned a reputation for creating luxury lifestyle wear. And that extends to loungewear, too.
Why it’s worth the splurge:
- Cucinelli’s loungewear features cashmere-silk blends, brushed flannel, and incredibly soft jersey knits.
- Every piece is crafted in Italy with a focus on sustainability and human dignity.
- Their color palette includes soft creams, muted taupes, and foggy greys, which perfectly fit into the “quiet luxury” aesthetic.
Brunello Cucinelli’s loungewear isn’t about trends, but it’s about timelessness. These are the kind of garments you’ll wear for years, whether you’re lounging at home, boarding a long-haul flight, or heading to a quiet weekend retreat.
If your idea of comfort includes fine tailoring, ethical production, and materials that feel like luxury from the moment you put them on, this is as good as it gets.
3. Les Tien
Founded in Los Angeles, Les Tien has quickly become a cult favorite among stylists, celebrities, and those in the know.
What makes Les Tien special?
- Their signature lies in the finish. Many of their pieces are pigment-dyed in-house, which gives them a soft, slightly faded color, not worn out, just more relaxed and easygoing from day one.
- The fit is relaxed, but clean. Think thick drawstring pants, heavyweight hoodies, and cropped zip-ups all elevated basics.
- They manufacture everything in L.A., giving them full control over quality and consistency.
While Les Tien’s style leans more street-luxe than old money, it still checks every box for modern loungewear: soft, oversized, and built to last.
If your goal is to look like you just stepped out of a black SUV in Malibu, coffee in hand, Les Tien gets you there.
4. Pangaia
Pangaia isn’t just a loungewear brand. It’s a materials science company disguised as one. Founded with a mission to reinvent fashion through science and sustainability, Pangaia creates pieces that are as good for the planet as they are for your skin.
Why choose Pangaia?
- Their hoodies, track pants, and tees are made from organic cotton, recycled fibers, and even seaweed-based fabrics — all of which are gentler on the environment and kinder to your skin.
- Each product is treated with PPRMINT™ oil to stay fresher longer, meaning less washing and a smaller carbon footprint.
- Despite being eco-forward, their fits are anything but boring. They are structured, comfortable, and often unisex.
Pangaia also leans into color like few others in the luxury space — offering earth tones, pastels, and bold primaries, all dyed with environmentally safe pigments.
It’s the perfect brand if you care about climate impact, but don’t want to sacrifice aesthetics.
5. The Row
Founded by Mary-Kate and Ashley Olsen, The Row has become one of the most influential names in modern luxury. Known for its sharp tailoring and minimalist design, the brand brings that same level of precision and restraint to loungewear — and the result is quietly breathtaking.
Why The Row stands out:
- Everything is made using top-tier materials — including Japanese brushed cotton, lightweight Italian wool, and cashmere blends that feel like butter on the skin. These fabrics aren’t just soft, they’re chosen for longevity, comfort, and elegance.
- The design is ultra-clean. No logos. No unnecessary details. Just perfect fits and thoughtful silhouettes.
- Their loungewear collection includes oversized crewnecks, soft sweatpants, and longline tees that look amazing without being too much.
What sets The Row apart is how seriously it takes simplicity. While many brands chase hype, The Row is for the man who doesn’t need to be seen. Because he already knows who he is.
If you want your downtime wardrobe to whisper taste and discretion, The Row is where you go.
Conclusion
Choosing the right luxury loungewear is about more than just comfort — it’s about investing in pieces that combine quality, style, and lasting value. Whether you prefer the timeless elegance of Brunello Cucinelli or the modern edge of Les Tien, these brands offer something special for every person who values relaxation.
